Case Study No.1

1.Who are their competitors?

This are the followings of google's competitors:

Microsoft/Yahoo.com/Ask.com/Alltheweb.com/Aolsearch.com/Hotbot.com/Altavista.com/Gigablast.com Live.com/Looksmart.com/Lycos.com/Search.netscape.com/dmoz.org

2.How have they used information technology to their advantage?

The software giant considers Google a top rival and a threat. Google already challeges Microsoft by creating free online software applications that compete with Microsoft's spreadsheet software and other products. While yahoo is building up its social networking capabilities bye acquiring a company such as Facebook. Also the media empire's aol unit appeared to have an Webcast of Live 8 benefit concerts. Such as stake in Veoh, a peer-to-peer online video destination. Many competitors of googles using their advantage such as designs,development,implemention,support or management of computer-based information systems.

3.How competitive are they in the market?

Some competitor's are copycat with great marketing strategies, The company, however,likes to toss around the term "innovation" and rarely brags about its marketing. Designing the product so it will be desirable to customers,Promoting the products so people will know about it by using tools.Setting a price and letting potential customers know about the marketing.

4.What new services do they offer?

They are offering some services like Mobile Opportunities,Rich media ad solutions, Architectural and Planning, Technology Consulting, Enterprises suports,Aligning IT to the business,Assisting the business through IT, they are also giving some free applications.

5.What makes them so unique?

Several moves every company they are helping its business customers take advantage of a technology called virtualization, and in the process help the software maker catch up with VMware. They can browse a huge selection and can find exactly what you want in everything you want.

6.How competitive are they in the international market?

Almost every competitors, they are finding out competitors' identities, pricing, plans, strengths, weaknesses, suppliers and customers plays and knowing the very important part in formulating a business strategy.They are also trying their businesses had to invest considerable sums of money in international competitive intelligence gathering.Marketing business with good intelligence on the competition will know better when to enter a market, what entry strategies to use, when to raise or drop prices, improve customer service.