Case Study No.1

1.Who are their competitors?

This are the followings of google's competitors:

Microsoft/Yahoo.com/Ask.com/Alltheweb.com/Aolsearch.com/Hotbot.com/Altavista.com/Gigablast.com Live.com/Looksmart.com/Lycos.com/Search.netscape.com/dmoz.org

2.How have they used information technology to their advantage?

The software giant considers Google a top rival and a threat. Google already challeges Microsoft by creating free online software applications that compete with Microsoft's spreadsheet software and other products. While yahoo is building up its social networking capabilities bye acquiring a company such as Facebook. Also the media empire's aol unit appeared to have an Webcast of Live 8 benefit concerts. Such as stake in Veoh, a peer-to-peer online video destination. Many competitors of googles using their advantage such as designs,development,implemention,support or management of computer-based information systems.

3.How competitive are they in the market?

Some competitor's are copycat with great marketing strategies, The company, however,likes to toss around the term "innovation" and rarely brags about its marketing. Designing the product so it will be desirable to customers,Promoting the products so people will know about it by using tools.Setting a price and letting potential customers know about the marketing.

4.What new services do they offer?

They are offering some services like Mobile Opportunities,Rich media ad solutions, Architectural and Planning, Technology Consulting, Enterprises suports,Aligning IT to the business,Assisting the business through IT, they are also giving some free applications.

5.What makes them so unique?

Several moves every company they are helping its business customers take advantage of a technology called virtualization, and in the process help the software maker catch up with VMware. They can browse a huge selection and can find exactly what you want in everything you want.

6.How competitive are they in the international market?

Almost every competitors, they are finding out competitors' identities, pricing, plans, strengths, weaknesses, suppliers and customers plays and knowing the very important part in formulating a business strategy.They are also trying their businesses had to invest considerable sums of money in international competitive intelligence gathering.Marketing business with good intelligence on the competition will know better when to enter a market, what entry strategies to use, when to raise or drop prices, improve customer service.

The Coca-Cola Company

• Text,Image,Audio Information Database.
• Coca-Cola’s history in the Philippines is intertwined with the country’s own. Throughout the years, we have become so much a part of everyday Philippine life through a shared heritage. From its beginnings in 1927 until now, Coca-Cola remains one of the most loved beverages by Filipinos.
  
  The establishment of Coca-Cola Bottlers Philippines Inc. (CCBPI) in June 1, 1981, transformed Coca-Cola into the dominant player in the industry as one of the world’s largest Coca-Cola bottlers.
  
  
• Today, CCBPI is the 8th largest corporation in the Philippines in revenues. From 1981’s 75 million unit cases sold by Coca-Cola, the year 2000 saw a massive growth in sales to 386.3 million unit cases. From our beginnings in 1927 until today, Coca-Cola in the Philippines is now the 8th largest market in the world.
  
  Coca-Cola is the leader in the Philippine soft drink industry. Over 70 million consumers from Luzon, Visayas and Mindanao enjoy the wide portfolio of beverages that Coca-Cola offers.
  
  
• Our marketing and distribution networks cover 16 commercial territories and over 243 sales offices. Through this, we are able to reach 10 million Filipino homes to bring refreshment and fun. We are able to share in every aspect of Filipinos lives. Through birthdays, celebrations and holidays, Coca-Cola is always there to make every memory taste better.
  
  There are 19 Coca-Cola bottling plants in the country. And in all of these we ensure that we take measures to protect and preserve the environment. We employ state-of-the-art waste water treatment facilities and embark on education drives to inform communities about the importance of protecting and rehabilitating our rivers. We also work towards preventing air and land pollution through special projects and initiatives.
  
  
• Coca-Cola in the Philippines employs over 9,000 people from CCBPI and The Coca-Cola Export Corporation (TCCEC), the Philippine arm of Coca-Cola in Atlanta. We value the contributions that each Coca-Cola member gives. We provide training and development courses to help people become the best that they can be in their jobs through the Center for Learning and Development program.
  
  In July of 2001, CCBPI returned to the San Miguel Corporation after being a part of Coca-Cola Amatil Ltd. for several years. The merge brought about the acquisition of The Cosmos Bottling Corporation. This introduced many new drink variants into the Coca-Cola portfolio of beverages. To date, Coca-Cola in the Philippines offers the widest selection of beverages to fulfill every hydration and lifestyle requirement. We offer many beverages for different needs like soft drinks, water, juices, teas, sports and energy drinks. Everyday we strive to give our consumers what they need as a total beverage company.
  
  Truly, the story of Coca-Cola in the Philippines is that of the country’s itself. We have grown together with the events that have shaped the country. Looking forward, we will continue to be at one with the Filipino consumers and to be a part of their lives.